Brand concept
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Brand concept

This is a stable hexagonal visual logo filled with cohesive force. Though it seems concise and simple, it has multi-dimensional concept connotations. In the logo, R has three connotations: 

As an enterprise brand, R means having life, value, and social responsibility. 

As the powerful pusher of China’s robotics and intelligent technology industry and innovator of self-owned brands, Risong’s team works as if it were a rustless screw spike and makes positive contributions to society with its wisdom and hard work.

As a visual logo, the hexagonal shape comes from the rational honeycomb structure and is the symbol of life intelligence in nature and also one of the carriers of traditional Chinese culture. The visual symbol rich in traditional humanities and technological expression is the core embodiment of the combination of human wisdom and technical intelligence. 

Brand concept

Core ideas

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